Systematic review of the literature on femvertising in the Scopus and complementary databases.
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Abstract
It has been considered that femvertising is a subject little studied, but with a very wide field for multidisciplinary studies interested in the relationships between feminist theory, sexist advertising, female empowerment, social and cultural studies aiming at a change in society. Therefore, as a first phase, information considered valuable was extracted from the "Scopus" database as the main source using some keywords and articles with valuable information were reviewed to rethink the needs of the millennial public and thereby explore the transformation of activism. grassroots with tangible social change. Finally, the results were reviewed and it was found that there is an extensive area of study when finding femvertising as a topic recently introduced to the public where a type of advertising is shown that can be called feminist oriented in the first instance to the empowerment of women, Therefore, research on issues related to femvertising are the foundations that begin to nurture this new term.
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References
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